Emerging Media Strategy for Stakeholders- myassignmenthelp.com

Question: Discuss about theEmerging Media Strategy for Stakeholders. Answer: Face book: one of the important applications of present day social media Face book is the second most popular and widely visited site in the world. This is such a form of social media that has become immensely popular and thus, it was seen that this can be used by many organizations and companies as a means of marketing and sell their products and thus, earning extra profit by expanding their business (Thompson et al 2014). Hence, face book also uses several applications of the new social media strategy for expanding their business and their customer base. It has also used this new media strategy for Increasing its customer base by activating the stakeholders Increasing the customer loyalty through social media is an important aspect of the emerging new media strategy. The influences of social media can be seen through features like options for commenting, reacting, sharing and re sharing of posts and twitters (Ju, Jeong, and Chyi 2014). Good Networks It is also because of this new media strategy that one can build good networks, as more posts are shared on face book, more people can engage in communicating over the different posts that are shared on face book. As the users are re sharing and re tweeting these posts, it means that the number of udders multiplies and thus increases the visibility. As a result of which, the number of people visiting Facebook increases and thus, the customer base is made strong. There are also some steps that one needs to follow while evaluating the post, like- tracking the total number of followers of the brand, making a review of those in the friendliest who are already followers of the brand, also identifying how many post comments and likes the posts on monthly basis. Creating content quality content is very crucial to any marketing campaign, and it is through the help of social media that the influencers can create great content that strikes a chord with the audience, they might also they often help in creating some very useful and creative content for marketing the brand, like some may also post reviews of several products that they have used and how they liked it and might also suggest and recommend them to others (Bonsn, Royo and Ratkai 2015). The navigation app can be a very good example of the emerging media strategy, this is highly useful if one ever loses his way, there is this app that will help out by giving the correct direction f routes along with the correct location of the desired destination point. The only thing that is needed is a proper internet connection (Tsimonis and Dimitriadis 2014). Bluedot This app is also one of the major advantages of social media which helps in spreading proper health and safety awareness among people. Big Daa Analytics helps to amalgamate and integrate both public health and clinical medicine together so that health awareness can also be spread among the uneducated people. Forbes This is a very useful social media app used by the entrepreneurs who can use this to convert their deans into real life. Another important and rather the most useful software in business applications is the Microsoft PowerPoint. It is through colorful and aesthetic presentation slides, that the organizations often aim at attracting their targeted audiences (Ems and Gonzales 2016). Challenges faced and their solution Authentic connection with the audience A major challenge is connecting with the audiences on an individual and personal level as it helps in brand recognition and constructing the real authentic relationship. solution monitoring all social media challenge and responding to each comment in a more authentic way, this can be done by asking questions, linking to blog posts, offering help etc. Getting content to a large social audience Gaining the attention of people is one of the major concerns of the social media. The good thing is that if any content is enjoyed by a few people on the blog then there is a high chance that it will also be enjoyed by many other people on social media but the problem is to reach them (Parsons 2013). solution The best solution is to actively seek out the people by mailing to friends, family, and colleagues Republishing content to Medium joining Linkedin groups or online forum Asking questions and responding to comments on Quora Reference List Bonsn, E., Royo, S. and Ratkai, M., 2015. Citizens' engagement on local governments' Facebook sites. An empirical analysis: The impact of different media and content types in Western Europe.Government Information Quarterly,32(1), pp.52-62. Ems, L. and Gonzales, A.L., 2016. Subculture-centered public health communication: A social media strategy.new media society,18(8), pp.1750-1767. Ju, A., Jeong, S.H. and Chyi, H.I., 2014. Will social media save newspapers? Examining the effectiveness of Facebook and Twitter as news platforms.Journalism Practice,8(1), pp.1-17. Parsons, A., 2013. Using social media to reach consumers: A content analysis of official Facebook pages.Academy of Marketing Studies Journal,17(2), p.27. Thompson, A.J., Martin, A.J., Gee, S. and Eagleman, A.N., 2014. Examining the Development of a Social Media Strategy for a National Sport Organisation A Case Study of Tennis New Zealand.Journal of Applied Sport Management,6(2). Tsimonis, G. and Dimitriadis, S., 2014. Brand strategies in social media.Marketing Intelligence Planning,32(3), pp.328-344.